A deck is a decision tool
Your deck should make it easy for the audience to understand the opportunity and decide whether to continue the conversation.
Use a clear sequence
A useful sequence is: company, problem, evidence, solution, market, business model, traction, go-to-market, competition, team, financial outlook and ask.
- Use real numbers where available
- Label estimates
- State what has not yet been validated
Make the ask concrete
Say how much money, access or support you need, what it will fund, what milestone it should unlock and how long that should take.